Barstool Trinity

I built the Trinity Barstool brand my freshman year of college with the goal of creating a community of students. Trinity is a small liberal-arts school with a total of 2,500 students. By maintaining daily posts, engaging with my audience, and sharing user-generated content, I was able to accrue 3,400+ followers across Instagram, Twitter, and TikTok. The brand became a campus-wide phenomenon as students repped Trinity Barstool merchandise and attended sponsored, local bar nights.